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About

Solving

Complex

Problems

Our
Approach

Not every problem you face is going to be solved by communications alone. Our approach starts at the foundations. We work with clients as an extension of their marketing team to appreciate the full scale of the challenge before limiting ourselves to any single solution.

About US

We’re exposed to thousands of commercial messages a day. Hundreds of hours of video will be uploaded by the time you finish this sentence. Social media has changed everything we knew about the ways brands should behave. Today’s world is loud and fast. To succeed, marketing plans need more than traditional solutions.

Who We Are

More than a traditional communications agency, XELEMENT operates as a consultancy, working closely with marketing teams in order to build sound strategic solutions to address complex business problems. As an award-winning agency, we engage deeply with strategic challenges, and only when we’ve identified that one key element pivotal to success, then we develop and execute brand communication and advertising.

Diverse
Multi-National Experience

why xelement?

We have not spent our professional lives exclusively within an agency. We understand your challenges because we’ve lived them. Our team have launched and ran successful local brands and have also held senior marketing positions within multi-national organizations.

This depth of experience offers clients the best of both worlds and allows us to engage with even the most complex categories. Our experience spans a wide range of industries including FMCG, Consultancy, Banking, Telecom, and Government.

Complete Marketing Solutions

Not every problem you face is going to be solved by communications alone. Our approach starts at the foundations. We work with clients as an extension of their marketing team to appreciate the full scale of the challenge before limiting ourselves to any single solution.

Muse

9 awards

Won 6 Platinum and 3 Gold at the Muse Global Awards in New York outshining the biggest international brands in 2021.

Hermes

10 awards

Won 10 Platinum awards across multiple categories at the Hermes Creative Awards in Dallas in 2020.

effies

1 award

Won the MENA Effies Award amongst the biggest names of the region in the year of the 2018 World Cup.

Marcom

1 award

Won the Platinum Award for Best Integrated Marketing Campaign Globally (amongst 6000 global entries) being the only Saudi Agency to do so in 2021.

Powerful Local Insights

It’s one thing to know the culture intimately. It’s another to be able to step back from that culture to objectively analyze and identify insights that shed new light on behavior. That discipline has helped us advise iconic international brands adapt global strategy to find success in Saudi Arabia.

Innovation Before Media

As our involvement often starts early, working with the marketing team to shape strategy, our solutions are unconstrained by media. Our ideas find expression on digital and social platforms as frequently as they are executed in traditional media. Our only objective is to find the most relevant, cost-effective path to delivering the impact we need.

Solutions Tested by Research

Ultimately there is only one person who decides the success of our ideas. The customer. So before we ask you to adopt a proposal we do the obvious thing. We ask them.
The XELEMENT team continuously develop and run research projects across Saudi Arabia to make sure anything we put in front of a client has first been validated in front of a consumer.

Creativity That Delivers

We measure our creative ideas against the only criteria that should matter: The ability to deliver results. Continually testing and refining, we can transform ideas that demand attention into ideas that demand results.

Our CLients