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Aramco

Aramco

STATE OF THE ART RETAIL SERVICE STATIONS

overview

The pride of the Kingdom and #1 globally in the oil and gas industry, with the highest market value of any company in the world. SAUDI ARAMCO has newly entered the premium retail fuel market to enhance the quality of services and support quality of life goals of Vision 2030.

The brief

Aramco is a brand with high-levels of awareness both locally and globally and needs no introduction in the B2B market.

 

However, when it comes to their new B2C venture, ARAMCO trusted XELEMENT to be the lead agency on a 360° multifaceted launch campaign for their first-of-its-kind consumer facing retail brand, sub-brands and products.

excelling the brief

XELEMENT engaged with the brand on a strategic communication and market research level, as well as developed all marketing materials on touch points both online and offline.

the result

XELEMENT successfully drove awareness for the ARAMCO retail service stations and positioned the brand as the go-to destination for motorists and residents to experience a new standard of retail service stations in the Kingdom, including: Fuel Station, Car Wash, Lubricants (Orizon) ,Car Care Services (Orizoncare) , and Convenient Stores (Fai & Fai Cafe).