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Redefining Natural Scrumptious Taste


The ARASCO foods brand, that has been operating since 2004, has been amongst the most significant producers of poultry in the Kingdom. Entaj is ranked as one of the fastest growing chicken producers in the Kingdom.

The brief

Entaj tasked XELEMENT with constructing a new brand identity and communication strategy that matches the fast-paced growth and future ambitions of the food producer.

excelling the brief

XELEMENT crafted, designed, and launched the new Entaj brand identity that reflects modernity across all brand channels and offered flexibility in the brand's expansion with new product ranges.  

A representation that takes the user on an adventure bringing to life the natural scrumptious taste paired with a communication strategy built for success.

the result

The new and improved Entaj brand identity allowed it to differentiate itself from the brands both in communication and on the shelves showing a jump in sales number from the continuous campaigning and expanding into new sectors with new product ranges that elevate the brand amongst taste lovers.