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Music Commission

Music Commission

Music Commission

Music Commission

Discovering the new generation of Saudi music


As one of the 11 sector-specific Commissions under the Ministry of Culture, The Music Commission seeks to unleash the creative and commercial potential of music in Saudi Arabia. It oversees a wide range of programs that aim to promote public awareness of the cultural significance and historical role of music.


The Commission utilizes information and technology to facilitate the innovative creation of music and the simple distribution of musical content.

The brief

The Music Commission aims to provide opportunities to build a robust national music industry. The Commission sponsored Saudi's largest ever talent search with XELEMENT to find 10 world class musical talents that will take the world by storm and represent Saudi on the global stage.

excelling the brief

THE SOUND OF SAUDI COMPETITION – by Tiktok and Anghami #صوت_السعودية


The competition invited Saudis all over the world and local talents living in the Kingdom to participate in the talent hunt.


Participants were asked to show their talents whether it’s singing, composing, producing, mixing or even playing musical instruments of any kind. Every talent was given the opportunity to show the world what they are capable of through this digitally led audition via TikTok.


Winners had their original creations professionally produced, and available for everyone to listen via Anghami. They were also invited to perform in key concerts in the region.

the result

The competition generated more than 26K participants in the audition phase.  

The campaign exceeded KPIs when it got more than 640.8M Views and 5.9M Engagements.

We were able to announce the winners with more than 1.3M votes!